The Authentic Author's Guide to Blogging – Julia McCutchen interviews Joanna Penn

It's not enough to write the book in your heart these days. You also need to take that message to your target market. Agents and publishers want authors with a platform and if you're self-publishing (or going indie) you need to build an audience of people in order to sell your book. 

Blogging is one of the fundamentals of an online author platform. A blog is just a type of website that is easy to update and maintain as well as helping you connect with readers through comments, multi-media and sharing.

A blog is the basis of the social web and can become your home on the internet. It's used to attract people to you through fantastic content, and once people get to know, like and trust you, they are more likely to want to buy your book.

Unfortunately, a lot of authors and writers have jumped into blogging without knowing enough about what works and are wasting valuable time and effort.  In this practical session, Joanna Penn from TheCreativePenn.com will teach you:

• The core fundamentals of effective blogging
• Why you should start before you need to sell your book (but it's never too late)
• What you can blog about as a fiction or non-fiction author
• Using authenticity as part of your blogging framework
• How to sell books from your blog
• How to stand out from the crowd and not just become another writer writing a blog
• Tips for getting traffic to your blog

For more information, visit the IACCW's events page